A community betting on itself.
Bet on Louisville is a community-led movement of Louisvillians working to make this a region where founders can start, stay, and grow. Startup Week is how that movement gathers — in person, once a year, for the people doing the work.
A bet on the builders already here.
Great companies don’t only come from the coasts. They come from anywhere a community decides to back its builders — with capital, with mentorship, and with a room full of people who show up.
Bet on Louisville exists to be that backing. Startup Week is our most visible bet: five days that bring the whole ecosystem into one place to inspire, equip, connect, and celebrate the founders building the region’s future.
“We’re not waiting for permission to build a great startup city. We’re betting on the one we already have.”
Reimagining Startup Week.
This year, we’re rewriting Startup Week from a blank page. A new format, new energy, and a regional footprint that finally matches how this ecosystem actually works — from NuLu across the river to Southern Indiana. It’s a fresh story. And the community is the one holding the pen.
A few things we hold to.
For community, by community
Organized by local founders and contributors — not handed down by an institution.
The whole region
One ecosystem on both sides of the river, and a week that reflects it.
Founders first
Every session earns its place by being genuinely useful to someone building something.
This is a community you build, not just attend.
Tell us how you want to show up for Startup Week — the deadline to get involved is July 31.
Get involved